On the March 2014, an American media participant Liz Wahl, who work for RT America channel in Russia, criticized the “Russia’s invasion to Ukraine” on one of her TV show and said she will quit her job after she finish her report. After she quit, the channel has published a statement on their website it said “When a journalist disagrees with the editorial position of his or her organization, the usual course of action is to address those grievances with the editor, and, if they cannot be resolved, to quit like a professional. But when someone makes a big public show of a personal decision, it is nothing more than a self-promotional stunt. We wish Liz the best of luck on her chosen path.”
The statement asserts her action as a “self-promotional stunt”, and mentioned that this kind of action was not suitable on a public show, same thing happened in the comments under the video, many YouTube user criticized her action, they said what she do is the “American propaganda”.
In my opinion if Liz Wahl posts this criticism on her own social media account, no one will blame her, but that action has been done on the public as a news report. The news report should be objective and fairness, and what she has done was entirely unsuitable for public show.
In addition, if she has post her comments on social media, in my consideration she would not in trouble, that is the gap between mass media and personal media. First, we should understand the different between mass media and social media.
Mass media; which has been defined as intend to use diversified media technologies to reach a large audience by mass communication. Roger Wimmer and Joseph Dominick assert such technologies include print, recordings, cinema, radio, television, internet and mobile phone. On the other hand, personal media is using for specific person and donate person-to-person communication; in addition, the advanced technologies like blogging, podcasting and internet video allow personal media users disseminate and gathering information.
Because there are huge audiences for mass media, a small mistake could cause serious misunderstandings. Obvious, Liz Wahl has presented that report for her own purpose, those information has disseminated in few seconds, no backup plan could be use to avoid that condition. On the contrary, the personal media is more private and emotion; every one could release their ideas and opinions. In my point of view, the different characters in mass media and personal media generate the different information.
Apparently, the content in personal media is more casual and flexible than those in mass media. The example is easy to be found, like writing blog, FACEBOOK, and twitter post, if I am writing media release or piece of news for newspaper or TV channel, it will be done in a formal and objective style. In addition, the most important different of mass media and personal media is “the point of view”. (https://www.youtube.com/watch?v=s7bkHu27P5o) Professor Shigeru Miyagawa said in personal media the user could discover their own opinions, on the contrary, the mass media audience could only receive opinion form media outlet. Despite the argument on Liz Wahl, she was using mass media to accomplish her own personal media achievement, it is entirely unsuitable.
However, personal media itself could generate some problems, according to the characters of personal media. Users may hold their own point of view or believe idea which they preferred; consequently, arguments and debates may happen between those who held different opinions, insult, abuse, and libel could appear. There is an example shows that kind of phenomenon, the video has been post on YouTube, after Liz Wahl has claimed her decision on the show. There are many debate in the comments which made by audience who watch “her decision”.
(https://www.youtube.com/watch?v=2h79v9uirLY)
Apparently, those strong words are prohibited in mass media, but it is ordinary in personal media. In my own point of view, debates could be allowed; those strong words and insulting may be prohibited. I think some censorships form could be established, to purify the personal media discussing environment.
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Type of Media
http://www.globalization101.org/types-of-media-2/
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